Apgujeong

I hopped the subway over to Apgujeong today; it's supposed to be the Rodeo Drive of Seoul, so I thought I'd go check it out. It was OK, I suppose, but it doesn't live up to the "Western ideal" of elite shopping districts. There was a nice tree-lined street of bistros, might have to go back and check that out with the wife on a date or something, but other than that.. meh.

So far I have been unimpressed with Korean attempts to duplicate Western-style shopping districts, but I suppose rich Koreans need a place to blow cash just like everyone else. I think they should stick with what they do well, such as giant megamarkets like Namdaemun and Dongdaemun. Those places are incredible; Dongdaemun in particular offers 30,000 merchants spread out over several square kilometers of malls.